Friday, March 5, 2010

Managing expectations - learning from corporate India

One of the great achievements of recent years has been the ability of Infosys management to consistently set and beat analyst expectations. Quarter after unfailing quarter, Infosys manages to do better than forecasts. This has as much to do with running a great business, as it is to do with setting expectations. 


Whether Nandan Nilekani gets us a fool proof unique identity number as citizens of this country will be revealed as time passes. What is already visible however, is the lesson that the government has received from Mr Nilekani in managing analyst expectations. In my nearly two decades of watching the budget, never have I witnessed such perfect "expectation management" in the run-up. Most business channels and news papers were busy asking analysts if the two expectations that would lead to a post budget rally were - (1) 5.5% fiscal deficit (2) government borrowing not exceeding 4.5 lakh crores. When the budget was presented, lo and behold, these were both met, or bettered (in case 1 and 2 respectively). The market has rallied considerably since then, predictably with foreign investors in the vanguard. 


The latest case of this expectation management is NDTV highlighting that the Prime Minister actually stood up to Madam! Given his track record, this resembles  the claim of a hen-pecked husband - " I am the master of my house, and have my wife's permission to say so". A read of the linked news article offers a clue for this apparent show of spine. The RTI needs to be amended to avoid the Chief Justice of India from appearing before himself ! So while Madam is seen as doing the right thing, i.e advocating that the RTI act remain as it is, the PM cleans the poo left by an adamant CJI demanding that he remain above the law! Now the government will be seen to be doing the "wrong thing" but will be protected by the PM's reputation of personal probity. The master puppeteer will retain the moral high ground. A case of eating ones cake and having it too. 





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